Revealing favela and luxury: Paradoxes of how social extremes engage with digital and technology

This paper details research into how women in Brazil use smartphones, focussing on the similarties and differences between consumers at each end of the socio-economic scale.

Revealing favela and luxury: Paradoxes of how social extremes engage with digital and technology

Daniela Chammas Daud Malouf, Fabio Albiero Faria and Hilaine YacooubQualiBest, LG Electronics and Kula Content and Development

Introduction and objectives

Brazil is going through an important process of technological and digital inclusion and female empowerment related to women's social role in different groups.

In the last six years, there was a 109% growth in number of households with both “computer and internet access”. Also, women have achieved higher educational levels (7.8 years of study in 2011, + 2.6% compared to 2009)1)and access to...

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