Stereotypes are a real time (and money) saver: The role primary demographics play when analyzing survey results
John DickCivicScience
Research purpose
In all likelihood, anyone who's reading this paper has either responded to or written a survey. In either situation, that survey almost certainly included questions about primary demographics — gender, age, income, etc. Despite the possibility of imputing these values for any respondent given other, more exotic attributes that might have been collected, primary demographics are going to remain a fundamental part of market research surveys for the foreseeable future. This paper does not attempt to suggest otherwise....