Household appliance behaviour measurement to transform consumer insights: Passive behavior measurement enabled by IoT energy measurement
Sunando Das and Alex JohnsonTNS UK and Kantar
Background and context
The Internet of Things offers a compelling vision of the future in which our homes and the items in them are connected and controllable. For researchers and marketers this is compelling because of the acknowledged benefits of collecting data passively: consumers are less and less willing to spend time answering questions, and their behaviours are in any case more complex than human recall can properly do justice to. However, hitherto the ability...