Effective storytelling, where art thou?

This article gives five tips for better storytelling, taking lessons from great storytellers of the past.

Effective storytelling, where art thou?

Edmund Balogun and Nehal MahmoudCity College of New York

Introduction

As humans, much of what we vividly remember comes from stories. From tales in holy books like the Bible and the Qur'an, to stories about the toothfairy, we all have our favourites and most memorable. Several authors have made attempts to clearly define storytelling, especially since it's such a buzz word in the marketing and advertising industry today; however, as common as the term may be, many don't know the depths and history of the word. Perhaps the most interesting definition we can outline...

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