Effective storytelling, where art thou?
Edmund Balogun and Nehal MahmoudCity College of New York
Introduction
As humans, much of what we vividly remember comes from stories. From tales in holy books like the Bible and the Qur'an, to stories about the toothfairy, we all have our favourites and most memorable. Several authors have made attempts to clearly define storytelling, especially since it's such a buzz word in the marketing and advertising industry today; however, as common as the term may be, many don't know the depths and history of the word. Perhaps the most interesting definition we can outline...