Valorisation Of Individual Data From 75 000 Mediametrie: A Further Enlightenment Of Listening Patterns
Odile Le Moal, Arnaud de Saint Roman and Phillipe Tassi Mdiamtrie, France1- DESCRIPTION OF THE 75000 SURVEY
The survey known as '75000'; is the benchmark reference for measuring Radio audience in France. This is a random sample survey, with 75,000 different people being interviewed throughout the year, on the basis of 250 per day, outwith the summer months - July and August -, on their Radio-listening behaviour the previous day.
A priori, the sample interviewed each day represents the mixed regional...