The competitive landscape for leisure: why wide appeal matters

This article reports the results of an analysis of participation across a range of leisure activities in the UK.

The competitive landscape for leisure: why wide appeal matters

John Scriven

Ehrenberg-Bass Institute

Diana Pérez-Bustamante Yábar

Rey Juan Carlos University

Maria Clemente and Dag Bennett

London South Bank University

Introduction

Leisure is a major activity: according to the OECD (2009), in developed countries people spend 20–25% of their time on leisure activities, significantly more than they spend in paid employment. And this free time is growing, both in the short and long term (OECD 2009; McLean & Hurd 2012). Working hours per year in the industrial West reduced from around 3,500 to about 2,000 from 1840 to the...

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