Last word from the East: Sex sells in China

This article explains how marketers can use sex to grab attention in China, where taboos remain.

Last word from the East: Sex sells in China

Edward BellFCB Greater China

Things have been steadily 'hotting up' and cooling down in China. The last escalation took place a few months ago in December, when a highly anticipated TV show called The Saga of Wu Zetian, the true story of a concubine with a strong appetite for violence and sex who rose to become China's first female emperor, was pulled off the air 'for technical reasons' after one week. While no official explanation was offered, China's social media circles settled on their own explanation: the truth...

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