Marketing to the senses: Activate multiple senses using audio
Thom NobleNeuroStrata
Advances in mindscience and neuro-testing techniques are revealing the true potential of the audio medium – in particular radio – and how it can deliver multisensorial responses that are more likely to be committed to memory, and hence used in brand-building activity.
Marketing to the senses
This article is part of a collection of articles on multisensory marketing. Read more.
Latest mind-science research supports the notion that dual and multisensory activation is more likely to induce effective communication than mono-sensory. Multisensory communication is considered more evocative...