Point of view: Applauding sleight of hand

This article highlights how substitutes for currency increase the propensity to buy, seen in both consumer spending and purchasing ad impressions.

Point of view: Applauding sleight of hand

Faris YakobGenius Steals

"The guy who invented poker was bright, but the guy who invented the chip was a genius." (Julius 'Big Julie' Weintraub)

The old saying that 'cash burns a hole in your pocket' needs updating, because cash is actually the thing we are least likely to spend. A study from 2001 called 'Always leave home without it' substantiated an idea that had been fomenting since the 1970s – that credit cards encourage spending. The study, involving actual transactions of value, showed that the 'willingness-to-pay' is increased when people use credit...

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