Beyond predictable: Managing uncertainty in innovation

Kristin Hickey

This paper outlines how using old processes impedes innovation in the now faster-changing world for FMCG companies.

Beyond predictable: Managing uncertainty in innovation

Kristin HickeyRuby Cha Cha

Introduction

Never before, has the commercial world been characterized by such a rapid pace of change. Even beyond our immediate business context, our global political, social, economic and cultural worlds are experiencing such dramatic swings that we now have a new acronym to express this VUCAi environment (Volatility, Uncertainty, Complexity and Ambiguity). Within this VUCA world, the market research/consumer insightii industry is faced with more opportunities, technologies, ideas and relevanceiiithan ever before. Given this fertile context, it would be logical to assume that...

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