How NASA mastered the social media universe

This event report addresses how NASA, the US space agency, has built up an army of social media advocates by holding unique offline events for users of platforms like Facebook and Twitter.

How NASA mastered the social media universe

Stephen WhitesideWarc

NASA is familiar with taking giant leaps for mankind – and the space agency's latest marketing mission involves strengthening its brand by injecting some much-needed humanity into the social media universe

"We can be on all the social media platforms we spot, but there's something very special about putting the 'social' back into social media, and having face-to-face meetings with people and getting people who enjoy space and science together in a room for a day or two days to learn about what we're doing," Veronica McGregor, news/social media manager...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands