Put a pencil in your mouth: The power of priming

Crawford Hollingworth

This article examines types of useful and effective priming tools that can be leveraged in marketing and market research.

Put a pencil in your mouth: The power of priming

Crawford HollingworthThe Behavioural Architects

Priming is a non conscious form of human memory, which is concerned with perceptual identification of words and objects. It refers to activating particular representations or associations in memory just before carrying out an action or task.For example, a person who sees the word 'yellow' will be slightly faster to recognize the word 'banana'. This happens because the words yellow and banana are closely associated in memory. Priming can also refer to a technique in psychology used to train a person's memory in both...

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