How science fiction is guiding strategy at Lowe's

This event report addresses how Lowe's, the home improvement chain, has leveraged science fiction stories to transform its approach to innovation.

How science fiction is guiding strategy at Lowe's

Stephen WhitesideWarc

Robotic shopping assistants and three-dimensional simulators seem more like science fiction than today's retail reality.

The fact such futuristic ideas were created by Lowe's – rather than, say, an Apple or Google – could well further convince customers they have stumbled into an alternate universe.

And if consumers did not wholly expect the home-improvement chain to take a leadership role in this area, they were far from alone. "I don't think Lowe's thought that either," Kyle Nel, executive director of the home-improvement chain's Innovation Labs, admitted to delegates at...

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