Four ways to make your ideas more effective: Insights from the 2014 IPA Effectiveness Awards winner

This event report looks at the story behind the development of a campaign that won top honours in the 2014 IPA Effectiveness Awards and offers some useful advice to planners.

Four ways to make your ideas more effective: Insights from the 2014 IPA Effectiveness Awards winner

Joseph CliftWarc

Winning the Grand Prix at the IPA Effectiveness Awards is one of the most high-profile, and widely-respected, career landmarks of any planner.

Toby Harrison, planning partner at adam&eveDDB, was an author of the latest Grand Prix-winning IPA case study, which told the story of the agency's recent work for Foster's. A series of TV ads helped to turn around the beer brand's reputation in the UK, taking it back to its 1980s heyday, re-establishing it as market leader and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands