Four ways to make your ideas more effective: Insights from the 2014 IPA Effectiveness Awards winner
Joseph CliftWarc
Winning the Grand Prix at the IPA Effectiveness Awards is one of the most high-profile, and widely-respected, career landmarks of any planner.
Toby Harrison, planning partner at adam&eveDDB, was an author of the latest Grand Prix-winning IPA case study, which told the story of the agency's recent work for Foster's. A series of TV ads helped to turn around the beer brand's reputation in the UK, taking it back to its 1980s heyday, re-establishing it as market leader and...