The shape of things to come: How the Internet of Things will reshape and reinvigorate the consumer brand

This article examines the impact that the Internet of Things (IoT) could have on marketing and brands, and how it can be adapted to the FMCG sector.

The shape of things to come: How the Internet of Things will reshape and reinvigorate the consumer brand

Michael BaylerSharpEnd

The evolution of the latest and most radical technological development, the Internet of Things (IoT), is a fascinating challenge to marketers. Michael Bayler examines how the next wave of the web will impact marketing and, most intriguingly, how it can be adapted to the most unlikely sector – FMCG

Like so many techno-cultural shifts in waiting, the Internet of Things (IoT) is today as widely misrepresented as it is vigorously discussed.

At the time of writing, the discourse ranges...

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