The shape of things to come: How the Internet of Things will reshape and reinvigorate the consumer brand
Michael BaylerSharpEnd
The evolution of the latest and most radical technological development, the Internet of Things (IoT), is a fascinating challenge to marketers. Michael Bayler examines how the next wave of the web will impact marketing and, most intriguingly, how it can be adapted to the most unlikely sector – FMCG
Like so many techno-cultural shifts in waiting, the Internet of Things (IoT) is today as widely misrepresented as it is vigorously discussed.
At the time of writing, the discourse ranges...