The top five brand protection strategies for 2015
Simon WhitehouseMarkMonitor
As You ramp up your marketing plans for 2015, follow these important brand protection strategies to safeguard brand health and marketing performance in digital channels.
1 Keep brand impersonators and counterfeiters from intercepting your web traffic
Online brand impersonators and counterfeiters create brand confusion by interfering with your digital promotions, intercepting your web traffic and threatening ecommerce revenues.
Be proactive and keep fraudsters from coming between you and your customers. By addressing their deceptive tactics, marketers can reclaim web traffic and revenues, and improve ROI on digital marketing initiatives....