Recreational Boating & Fishing Foundation: Vamos A Pescar

This case study explains how the Recreational Boating & Fishing Foundation (RBFF), a not-for-profit organisation whose federal mandate is to preserve and promote recreational boating and fishing in the US, engaged Hispanic Americans.

Recreational Boating & Fishing Foundation: Vamos A Pescar

The RBFF (Recreational Boating & Fishing Foundation)Lopez Negrete Communications; Inteligencia Research Inc

Summary

The Recreational Boating & Fishing Foundation (RBFF) is a D.C.-based not-for-profit organization whose federal mandate is to preserve and promote recreational boating and fishing in the U.S. Keeping fishing and boating thriving hinges on diversifying participation. White males 50+, the core target segment keeping the marine industry thriving, are dying out. While 17% of the population, but only 5% of current anglers, Hispanics presented a vital opportunity; however, they lacked awareness of boating and fishing, faced several barriers,...

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