Tectonic shift: Uncertain political landscape in the US

Daniel L. Jaffe

This articles explores the impact of the US mid-term elections in late 2014 on the advertising industry.

Tectonic shift: Uncertain political landscape in the US

Daniel L. JaffeANA

Last November's midterm election was a political earthquake in our nation's capital. It created a major political shakeup that has substantially affected both political parties — and the aftershocks are still being felt. It is critical that the marketing community be prepared to address this new political environment and to underscore the important role advertising plays in our economy.

When the 114th Congress formally convenes this month, there will be at least 70 new members. Republicans increased their numbers in the House and will have their largest...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands