Radio audience measurement systems across Europe: Currencies in common or in conflict?

Peter Meneer

This paper follows up a range of issues about the validity and reliability of radio audience measurement systems across Western European countries that were raised in an earlier ESOMAR paper (Menneer 1994).

Radio Audience Measurement Syestems Across Europe: Currencies in Common or in Conflict?

Peter Meneer Peter Meneer Research, European Broadcasting Union (EBU), United Kingdom

1. THE STORY SO FAR

In a paper presented to the Athens ESOMAR Media Research Seminar (Menneer, 1994), the question was raised as to whether it is possible to compare radio audience figures from one country to another across the traditional Western European countries. Can the figures be taken at face value? Do they reflect real differences between countries, or do the widely differing methodologies in how each country sets out to measure its radio audiences...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands