Can businesses be both ethical and pragmatic? Tackling the big issues facing advertising at AA LEAD
Emily BarleyWarc
"We have a problem," said Richard Eyre, chairman of the Internet Advertising Bureau, speaking at the Advertising Association's LEAD conference, held in London in January 2015. "We have invested in acquiring new and exciting technology… it has the potential to transform our customers' engagement with audiences. This is the biggest thing for years … But it only works when it is trusted."
"Advertising is not trusted at the very time it needs to be."
Often advertisers argue that if something is...