Can businesses be both ethical and pragmatic? Tackling the big issues facing advertising at AA LEAD

This event report looks at how business leaders are approaching issues around trust and privacy as business ethics take on a greater importance in connecting with consumers.

Can businesses be both ethical and pragmatic? Tackling the big issues facing advertising at AA LEAD

Emily BarleyWarc

"We have a problem," said Richard Eyre, chairman of the Internet Advertising Bureau, speaking at the Advertising Association's LEAD conference, held in London in January 2015. "We have invested in acquiring new and exciting technology… it has the potential to transform our customers' engagement with audiences. This is the biggest thing for years … But it only works when it is trusted."

"Advertising is not trusted at the very time it needs to be."

Often advertisers argue that if something is...

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