- Strategy is diversifying, as brands invest more time and resources into strategic thinking.
- Media channels are becoming more central to strategic development, as some lines between 'creative' and 'media' become blurred.
- Digital is allowing brands to build scale for small, contained ideas through online video and social media.
- Indian strategies tend to deliver more 'hard' business metrics than those from other Asian markets, and have a distinct media approach and creative culture.
- Cultural insight remains key to Asian marketing, requiring local-market work or reinterpreting ideas from elsewhere to match Asian tastes and behaviour....
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