Speed Read - Valuable Content Marketing

This speed read reviews and summarises the book 'Valuable Content Marketing', by Sonja Jefferson and Sharon Tanton.

Speed Read - Valuable Content Marketing

This Speed Read was originally published in Admap March 2015 issue.

Valuable Content Marketing offers practical advice for businesses that want to make the most of their content, whether it's through basic search on the internet, newsletters, social media or traditional deeper content such as white papers

This book is an introduction and guide for businesses looking to maximise content to improve sales and new business. For too long customers have been sold-to and now for brands to be successful, marketing must be useful, compelling and genuine.

Central ideas...

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