Big event marketing: Activate the big event
Sarah GreenGreyShopper London
Associating with big events is prohibitively expensive for many brands but, as Dr Dre showed at the 2012 Olympics and 2014 World Cup, a smart activation idea can make a big bang for small bucks.
Big event marketing
This article is part of a collection of articles on big event marketing. Read more.
Big events, in the calendar, are now a cornerstone of global brand marketing. In 2015, it's no longer a case of if you should activate around them – be they sporting, cultural or seasonal...