Big event marketing: Engage emotionally with big event ads
Robert PassikoffBrand Keys
Big events advertising is expensive and ads need to ensure that they engage with the emotion around the event to get an RoI. Some brands succeed and others fail.
Big event marketing
This article is part of a collection of articles on big event marketing. Read more.
As the Andy Williams song goes, Christmas is the most wonderful time of the year, but brands hope that Christmas will come more than once a year, wrapped in big events such as the Super Bowl, the Academy...