Lowdown: Amazon giveaways
Nick Hirstadam&eveDDB
Amazon made the headlines a few months back for its experiments in drone delivery. February saw it launch a less spectacular (but, arguably, more useful) service for marketers. Amazon giveaways are open to anyone with an amazon.com account and a credit card. It allows users to host simple competitions on Amazon itself: the user pays for the products and shipping, and Amazon handles fulfilment.
Setting up a giveaway is straightforward: find a product you want to offer as a prize, scroll to the bottom of its amazon.compage, and hit the...