- TV is the dominant media in the evening, peaking at 69% reach, but across the day PC/laptop is essential - and use of mobile is rising fast amongst this group.
- Business and finance news is not just consumed during working hours as execs now live an 'always on' lifestyle with 60% seeking this type of news over the weekend.
- To reach this group, different media should be used at different times of the day: radio is strongest in the morning; mobile during the working week; and magazine, social and tablets at the weekend....
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