ANA chief offers seven habits of healthy brand managers

This article highlights seven attributes that drive brand success, supported by examples of campaigns aired during the 2015 Super Bowl.

ANA chief offers seven habits of healthy brand managers

Geoffrey PrecourtWarc

The Association of National Advertisers (ANA) is an advocate for its members – the brands and their parent companies that pump funds into various suppliers and media to bring messages to the public. But, in a call to action at the 2015 Brand Masters Conference in Dana Point, Bob Liodice addressed the entire marketing ecosystem.

"The publishers, the researchers, the agencies, the consultants and the marketers need to focus to make better brand-building decisions, the president/ceo of the organization insisted. "When do we have the conversations to truly...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands