Avatar' Producer: Crowdsourcing is the next font of creativity

This event report explores the potential of crowdsourced film in advertising, citing the example of MoFilm, an agency.

'Avatar' Producer: Crowdsourcing is the next font of creativity

Geoffrey PrecourtWarc

Crowdsourcing will feed the next flight of creativity, not just in advertising but in a variety of ways that people – and brands – use video to stay in touch.

And, according to Jon Landau, co-producer of "Titanic" and "Avatar" (and current producer of three "Avatar" sequels), social media – the platform for so much of that open-ended commentary, is changing the way that movies get in front of the public.

The new "long-term plan" is a sharp, cost-efficient change in direction, he explained to an audience...

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