Universal Music Group

This case study explains how Universal Music Group, the record company, used augmented reality in a mobile app to engage fans.

Universal Music Group

Nimbletank

How did the campaign make a difference?

Universal Music is constantly looking for new ways to engage with artists' fans.

To coincide with the launch of The Rolling Stones' Greatest Hits album, 'Grrr', Universal wanted to build anticipation and excitement to reach fans pre-launch – whilst celebrating the incredible career of one of the world's most iconic bands.

The uView Augmented Reality (AR) app brought the real world and the virtual world together to deliver a truly immersive experience that allowed the Stones to acquire, engage and increase a new generation of fans through mobile technology....

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