RBS/NatWest: Bizcrowd

This case study explains how Natwest and RBS, the banking brands, created an online community for business owners to show they understood and cared about the needs of SMEs.

RBS/NatWest: Bizcrowd

The Communications Agency

How did the campaign make a difference?

Banks were much maligned following the 2008 UK economic collapse – none more so than RBS/NatWest. The bank needed to show SMEs that it was listening, changing and developing products and initiatives that would provide real support.

By launching Bizcrowd, it offered what no other UK bank offered: a free online community marketplace for SMEs to network.

At a difficult time for SMEs, Bizcrowd successfully performed an important role in helping small businesses make the connections essential to their success. Post launch, Bizcrowd site traffic grew ten-fold and...

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