Diageo: thebar.com

This case study provides an outline of alcoholic drinks giant Diageo's content marketing and SEO strategy.

Diageo: thebar.com

TMW

How did the campaign make a difference?

Our tiered SEO strategy is based on the keyword difficulty, trends and UX. While it generally aims for the most generic search terms, in the short term it has delivered quick gains and improved visibility of content which authority increases through linking from Diageo's brand sites, PR and outreach.

Since its launch ago thebar.comhas seen an average increase of 65% month on month of SEO traffic. Our multi-faceted approach has built the SEO reach from scratch, with no authority, relevancy or credibility in search engines in UK...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands