Guiness: Guinness Plus - We Make the Pub

This case study explains how Guinness, the drinks brand, used a mobile app to bring groups of friends together to drink more Guinness in the UK.

Guiness: Guinness Plus - We Make the Pub

Havas EHS

How did the campaign make a difference?

Guinness research showed that customers feel their local pub is 'made' by them and their mates. And with great nights relying on spontaneity, the brand needed to be just a phone tap away to help customers round up their mates, share their location and raise awareness of the scheme.

The app delivered free pints and unforgettable experiences to create thousands of spontaneous evenings out – and higher engagement for the brand.

GuinnessPlus rewards have increased footfall to participating pubs by 15% over 11...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands