Lynx Peace Make Not War

This case study shows how Lynx, the deodorant brand, explored its audience's passions to build better connections and change people's view of the brand in the UK.

Lynx Peace Make Not War

TMW

How did the campaign make a difference?

Lynx has evolved and moved away from scantily clad girls, so needed to rethink 'love' in this new brand world.

The solution focused on the passions of the target group and used these to connect deeply with their lives and remain relevant.

A fresh new campaign escaped brand stigma to launch a new variant, Lynx Peace, with 200,000 unique visits to LynxPeace.com, over 500,000 views of one video and 24,000+ individuals engaged with a campaign-generated t-shirt line on ASOS.

We needed to successfully launch a...

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