Expedia: Travel your Tweet interesting

This case study describes how Expedia, the travel website, extended its 'Travel Yourself Interesting' campaign to Twitter, to increase downloads of its travel booking app.

Expedia: Travel your Tweet interesting

Ogilvy & Mather London

How did the campaign make a difference?

Founded in 1995, Expedia became the net's first big travel brand. But as competition intensified, a battle to offer the best deals kicked off. Travellers started to choose on the basis of price rather than brand values.

Expedia needed to re-engage travellers on a brand, emotional, high-value level.

In a highly commoditized market, it found an audience that still values travel and actively chooses the travel provider to book with. Expedia learned that these people travel in order to grow as a person and...

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