British Airways: Magic of Flying
OgilvyOne London
How did the campaign make a difference?
British Airways operate in an incredibly competitive marketplace where costs, networks and schedules dominate the reasons for flying. Choice of carrier has become a very rational decision. It needed to find a new way to differentiate and bring more emotion into flight.
This campaign raised awareness of the breadth of destinations and frequency of flights offered from London in a way that could cut through the clutter.
British Airways combined technology with creativity to create a powerful emotional connection with the brand – the world's first...