Vision and research. The launching of the news-magazine focus in Germany

The subject of this contribution is the successful market-launch of the news-magazine FOCUS in Germany in 1993.

Vision And Research. the Launching Of The News-Magazine Focus In Germany

Ulf-Dieter Filipp and Petra Maria Nippa Burda Verslagservice GmbH, Germany

1. THE SITUATION OF NEWS-MAGAZINES IN THE GERMAN PRESS INDUSTRY

The news-magazine was born on the 3rd of March in 1923, the date on which the news-magazine TIME first saw the light of a New York day.

In Germany, DER SPIEGEL made its first appearance on January 4th 1947 and for many years remained the only news-magazine in the country. In this respect Germany was almost alone among the ranks of the leading, western, industrial nations....

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