Mythbuster: New technology makes old technology redundant

This article argues that new technologies do not inevitably replace old ones, and uses the example of books to support this.

Mythbuster: New technology makes old technology redundant

Les Binet and Sarah Carteradam&eveDDB

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that new technology makes old technology redundant.

Returning to work after the festive season, we found ourselves comparing our children's respective Christmas present lists. And we noticed something surprising. Between us, we have three children, ranging from six to 21 years of age. And on all their wishlists, alongside the stuff you'd expect modern kids to desire – clothes, money and electronic gadgets – there...

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