The Private Life of Mail: Mail in the home, heart and head
Royal Mail MarketReach
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Over the past 18 months, we have conducted eight separate strands of research with the aim of creating one complete story and a comprehensive view of the ways in which mail impacts consumers.
With each project we took a hypothesis-driven approach, starting with what we already knew and believed before looking more rigorously for effects we'd seen in previous research. As each project developed, we started to see the story progressing from different angles and found new hypotheses...