Scotland Yard Adventure Centre: A brand identity that gave The Yard a voice to lead the nation

This case study reveals how the development of a distinctive and engaging brand identity helped The Yard, a local Scottish charity offering adventure play facilities for disabled children, become the best in class model to lead the Scottish Government's National Play Strategy.

Scotland Yard Adventure Centre: A brand identity that gave The Yard a voice to lead the nation

Tayburn

Executive summary

Tayburn has developed a brand that has given them a voice, and helped them gain confidence when speaking to new audiences.

Scotland Yard Adventure Centre, known as The Yard, is an oasis in the heart of Edinburgh that provides indoor and outdoor adventure play facilities for disabled children and young people. It is a modestly-sized charity serving Scotland with national ambitions.

Tayburn has worked with The Yard for the past five years. In...

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