Virgin Atlantic economy meal design

This case study describes how a redesign of airline Virgin Atlantic's economy meal improved passenger experience and drastically reduced fuel costs and carbon emissions.

Virgin Atlantic economy meal design

MAP and the Virgin Atlantic In-house Design Team

Executive summary

Redesigning Virgin Atlantic's Economy meal to improve passenger experience and reduce carbon emissions.

In 2010 Virgin Atlantic asked MAP to re-evaluate their Economy airline meal service. The objective was to explore both the product and service design aspects of the in-flight meal and to generate concepts that would improve passenger experience and a rationale that could be presented to Virgin's business steering unit for potential investment.

MAP closely collaborated with Virgin Atlantic's in-house design team who were able to leverage their specialist knowledge...

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