Penhaligon's Musical Christmas Boxes 2013 design
jkr
Executive summary
'A captivating design that goes far beyond the role of simply packaging the product. An enchanting piece of brand theatre in its own right, which will be kept and treasured for years to come.'
Winner Design Weak Awards 2014
Christmas is the key period for luxury brands, accounting for almost 40% of annual sales.
With limited budget for marketing, Penhaligon's decided that they needed to be bold if they were to grow their sales in a fiat market. To this end, they made the decision to invest in design alone...