LEGO: Next Generation E-Commerce - More than just an online makeover
SMA
Executive summary
The LEGO® Group have always known the importance of their brand values especially when generating fun and captivating retail experiences. With the significant move towards online retail, having a great online experience was simply the next step to delivering on their brand values.
The LEGO Group wanted to create a global framework that would provide retailers with the tools to achieve a great online experience. The framework is called 'Next Generation E-Commerce' (NGE).It incorporates an online portal that retailers can...