Keelham Farm Shop: A new generation

This case study describes how a strong design enabled Keelham Farm Shop, a local food retailer based in Keelham, UK, to strengthen its brand and pave the way for its ambitious expansion plans.

Keelham Farm Shop: A new generation

Thompson Brand Partners

Executive summmary

Keelham Farm Shop in West Yorkshire is not your typical farm shop. For starters it's big - 6,500 sq ft. In March 2010, Keelham averaged 6,780 customers a week and had an annual turnover of £6.2m.

The central idea behind Keelham is that it isn't just a supplement to a supermarket shop - customers should expect to buy their food, drink and larder products at Keelham. However, they should also expect that they are better, fresher, locally sourced, and price keen too. What's also important to Keelham is that...

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