Twickenham Fine Ales: Brand identity

This case study demonstrates how a re-design of the brand helped Twickenham Fine Ales, a UK brand of craft ale, achieve a sales increase of 123%.

Twickenham Fine Ales: Brand identity

Springetts

Executive summary

Against a market of insipid mass production beer, Twickenham Fine Ales (TFA) was one of the first craft breweries in London founded in 2004 to create traditional craft ale where the hops are hero. In recent years the explosion of fashionable micro breweries meant the Twickenham brand needed to re-establish itself as the authority in craft beer, relevant to today's drinkers. Standout and navigation at the pump were vital of course!

The re-design of Twickenham Fine Ales was the only weapon the business had to regain the confidence of the trade and...

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