How Timex tries to keep pace with changing consumer preferences
Stephen WhitesideWarc
For well over a century, Timex has made timepieces that combine striking design with unfailing accuracy.
But as the rise of wearable technology transforms the roles that watches can perform – from reading email to checking stock prices, making mobile payments, and tracking the wearer's heart rate – so consumer expectations are moving beyond fashion, durability, and reliability to embrace numerous digitally-powered features.
Timex certainly could claim a strong heritage in fitness and running-an area where wearables are especially popular-having launched its IRONMAN line of digital watches...