Trends Snapshot: eSports – A new type of sponsorship opportunity

This article describes 'eSports', a new spectator 'sport' that revolves around video games, and explains the opportunities for sponsorship available to brands.

Trends Snapshot: eSports – A new type of sponsorship opportunity

This Trend Snapshot includes:

  • Trend overview: what it is and why it's important
  • Brands ahead of the curve: examples from Coca-Cola, Red Bull and Intel, among others
  • What it means for brands: expert insight from Scott Nowers of Waypoint Media and Chris Coles of Synergy Sponsorship
  • What can we expect: where this trend might lead
  • Next steps: how to get involved
  • Further reading: where to find more on this subject

Trend overview

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