The shifting digital landscape

This report sets out the results from research, including surveys and interviews, into the needs and concerns of major advertisers globally.
  • The way advertisers buy and target digital ads is changing as technology advances, but there continue to be barriers to success.
  • More than half of major advertisers plan to spend more through programmatic buying, and want to bring more responsibility in-house.
  • A majority of advertisers feel that transparency has stayed the same or declined, and they want more transparency as ad platforms become more complex....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

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  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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* Top 10 brands